WE’RE BUYING! $1M-10M EBITDA Founders – We invest and help you scale faster. To find out more, apply here:
We invest in everything from youtube channels to local businesses to IT services.
For everyone else, I make my money buying and growing businesses. I make this free content with the hopes you use it to grow your business enough to partner with us.
How To Expand Your Brand With Affiliate Marketing
Affiliate marketing can be a great way to boost the potential revenues of any online business. Website owners have to know, though, that affiliate programs are not money fountains. Affiliate marketing only produces profits in proportion to the effort webmasters put into it. This article includes some ideas for maximizing the effects of those efforts.
Be honest about who is in your affiliate program. If the readers suspect something amiss, they may just bypass you and go directly to that vendor’s site. Doing this means that you will not get paid for a sale. You need to prevent that. Build a loyal fan base through trust and honesty.
To check on the quality of the company you are considering working for, you should pretend to be a customer and try their phone order system. If you have a bad experience, chances are the customers you refer to them will have the same impression and end up not buying anything.
When you join up for an affiliate program, you need to make sure that the service uses cookie tracking. This way, customers who were referred by you, but do not purchase their first time on the site, will still be “your” customers if they do happen to purchase a product. The service will recognize that they were initially brought to the site through your efforts.
A lot of affiliate marketing is touch-and-go, so you have to remember, never to be set on any one formula or any one method. You will want to experiment with different banners, different content, different text, and other methods to see which one(s) works best for you and your overall sales numbers.
Consider the tracking software that an affiliate company uses on their site. If the tracking software is unreliable, there is a good chance that you will not be credited for purchases that are made. Be sure that they track the phone, fax, and regular mail to be sure you are credited for all orders you send their way.
Check with your affiliate programs to see if you can receive test products to review. Some companies don’t allow this but there are many that do. The less money you have to put upfront the better. If they don’t offer test products, then you may want to look elsewhere for a company to work with.
Before picking an affiliate marketing partner, you should visit their website to get a feel for their online business. Would you personally buy from their website? Is their website easy to use? Would visitors to your website feel good or bad about being directed to the advertiser? You can learn plenty about potential partners just by checking their site.
It’s a good idea to ask for a generous commission from an affiliate program. If they only offer you 5% to 10% on each sale, you may want to hold out for a better offer or look for another program. 20% to 50% is a more reasonable share of each sale.
Give your customers deals and free items every once in a while. These small things can make a difference in customer loyalty. When a customer feels like they are getting a great deal, they are more likely to come back and refer you to their friends. Over time, this will help you sell even more products.
If you are using an affiliate program and you aren’t seeing the results you like, don’t be afraid to try a different one. All affiliate programs are not the same. Each program is different with different pay structures, different products, and different services. You will eventually find an affiliate program that will work with you and your site’s needs.
Join a joint venture notification list for your selling niche to get in on the ground floor of new products. New vendors need affiliates with a proven track record to be able to get their products out there early on. Joining the lists will let you be able to contact the vendors to be one of the affiliates starting out at the beginning of a product launch.
When selecting a product to become an affiliate marketer for, it is not only important to conduct research into the product and company, but also research into the overall market also. You want to be aware of what kind of competition you will be facing. For example, if you research only the product itself, you might find that the product is a high quality product, but you will be unaware that there is a significantly better product on the market that can cause problems for you.
A great affiliate marketing tip to increase the success of your business is to take your time when choosing affiliates. More often than not, if you hold out, you can find a product that has a generous commission. It is not uncommon to find a product that offers up to 50 percent of the profit after the sale.
To generate more traffic to your site, offer your potential visitors something for free. This is a great way to increase the amount of traffic for all of your affiliate markets and it does not have to cost you very much. Set up a program where loyal subscribers get something special, such as a PLR ebook.
Something every affiliate marketer should understand, is that the success of their marketing campaign is directly proportional to the traffic they receive on their page. This means that you must make your page unique and interesting. It is important to note that informational pages do not do well, because people who visit these sites typically aren’t looking to purchase a product.
Putting together a good affiliate marketing strategy takes time, hard work and lots of research. Put in to practice the tips in this article. There are webmasters out there – lots of them – realizing healthy profits from their affiliate programs. The things these webmasters have in common are dedication and a thorough self-education in making affiliate marketing work for them.
