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Why Mortality Is a Big Part of My Decision Making

By | May 7, 2023

As human beings, we are often faced with difficult decisions that can have long-lasting implications. And among the many factors that we consider when making these decisions, mortality is one that cannot be ignored. Whether we like it or not, our time on this earth is finite, and our decisions can have a profound impact on not just our own lives but also the lives of those around us. In this blog post, I will delve deep into why mortality is such a significant part of my decision-making process and how I approach decision-making in light of this knowledge.


Every day we make decisions, big or small, that can impact our lives and the lives of those around us. One factor that influences our choices is the prospect of mortality. Mortality forces us to confront our own limitations and consider the impact of our actions in the grand scheme of things. In this article, we will delve into the reasons why mortality plays a big part in decision-making and how understanding this can lead to more effective and fulfilling outcomes.

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Why mortality matters:

  1. Sense of urgency: Knowing that our time on earth is limited instills a sense of urgency in us. We become more aware of the finite nature of our existence, and this can motivate us to act. The realization that we only have a limited time to pursue our goals can drive us to take action and make decisions that prioritize what truly matters.

  2. Risk vs Reward: When we consider the prospect of mortality, it puts things into perspective. Suddenly, we’re not just weighing the potential risks and rewards of a decision; we’re also thinking about the long-term impact of our choices. This broader view helps us make more informed decisions that align with our values and aspirations.

  3. Legacy: Mortality also forces us to consider the legacy we’ll leave behind. We think about the impact we’ve had on others, the contributions we’ve made to society, and the mark we’ll leave on the world. When we’re guided by a sense of purpose and legacy, we make choices that reflect these values, and that can provide a sense of fulfillment and satisfaction.

Investing in businesses and mortality:

The decision to invest in a business is a perfect example of how mortality can impact our choices. Investors who partner with companies that are buying businesses with $1M-$10M EBITDA are doing so with an understanding of the mortality of the company itself. This realization that the company may not live for all the time and will eventually shut forces investors to consider the long-term impact of the investment.

Investors offer help in scaling businesses, which often is a challenge faced by many small companies. Building a successful business takes time, effort, and resources. It requires a clear vision, a sound strategy, and strong execution. However, companies that are buying other businesses with the intent to grow them faster, do have it easier with investors, which may help accelerate their growth.

Accepting applications from founders interested in partnership opens up opportunities for youtube channels, local businesses, and IT services. In addition, content provided free of charge is also an added value not only for these companies but also on any other business. The company benefits from buying and growing businesses primarily through becoming partners with new startups and applying their experience towards growing these businesses. The focus, in this case, is specific to the range of EBITDA, which is the company’s niche.


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In conclusion, mortality is a fundamental part of our decision-making process, whether we are investing in a business or making personal choices about our lives. Mortality can help us make more informed decisions by providing a sense of urgency, helping us weigh risk vs reward, and guiding us towards a legacy that aligns with our values and aspirations. Through understanding how mortality influences our choices, we can lead more fulfilling and purpose-driven lives.


  1. Q: How does mortality impact business decisions?
    A: Mortality can drive investors to consider the long-term impact of their investment.

  2. Q: How can understanding mortality lead to more informed decisions?
    A: When we consider the impact of our actions in the grand scheme of things, we make choices that align with our values and aspirations.

  3. Q: How does investing in businesses fit into the concept of mortality?
    A: The decision to invest in businesses that are buying other businesses with the intent to grow them faster involves understanding that nothing lasts forever and therefore, the long term impact of such investments.

  4. Q: How can partnership with investors lead to accelerated growth for businesses?
    A: Partnership with investors can provide added resources and expertise towards accelerating growth.

  5. Q: What types of businesses is the company open to investing in?
    A: The company is open to various types of businesses within its niche range of EBITDA.