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Use This One Word to Close Any Deal

By | May 3, 2023

Are you tired of spending hours negotiating a deal only to have it fall apart at the last minute? What if I told you that there was one simple word that could help you close any deal with ease? In this blog post, we will explore the power of this magic word and how you can use it to your advantage in any negotiation. Whether you’re in sales, business development, or simply looking to improve your communication skills, this powerful tool will help you seal the deal every time. So, read on and discover the one word that will change the way you approach negotiations forever.


As a business owner or entrepreneur, it can be challenging to close deals successfully. You may have a great product or service, an impressive sales pitch, and a receptive audience, but still struggle to seal the deal.

Fortunately, there is one word that can help make the difference between a successful or unsuccessful deal: trust. In this article, we will explore how trust can help you close any deal, especially in the context of an advertisement for investment services such as the one discussed below.

The Video Content

The video content in question is an advertisement for investment services. The company offers to invest in businesses with EBITDA of $1M – $10M, with the aim of helping them scale faster and grow. They invest in a wide range of businesses, including YouTube channels and IT services.

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The content is free and aimed at helping businesses grow, with the hope that they will eventually become partners with the company. The company is actively buying and growing businesses and invites viewers to apply for investment by visiting the provided link.

Why Trust Matters

Trust is a critical factor when it comes to closing deals of any kind, and investment services are no exception. After all, if a potential investor doesn’t trust you or your company, they’ll be unlikely to invest their money in your business.

So, why is trust so important? Well, for starters, it helps establish credibility and reliability. A potential investor needs to have confidence in your business’s ability to deliver on its promises and achieve the expected returns.

Trust also helps build a relationship between the investor and the business owner. As the investor gets to know the business, they are more likely to feel comfortable investing in it. This is particularly important for investment services, where the investor is placing their money with a third party and relying on them to manage it successfully.

Using Trust to Close Deals

Now that we understand why trust matters let’s explore how to use it to close deals successfully. Here are some techniques to consider:

  1. Be Honest

Honesty is essential when it comes to building trust. Be transparent about your business’s strengths and weaknesses and don’t make promises you can’t keep.

  1. Be Reliable

Being reliable involves being consistent and dependable. Follow through on your commitments and deliver on your promises. This will help establish your business’s credibility and build trust with potential investors.

  1. Build Relationships

Building relationships takes time, but it is an essential part of building trust. Take the time to get to know potential investors, answer their questions, and address their concerns. By establishing a relationship, you will build trust and increase the likelihood of closing the deal.

  1. Provide Proof

Proof can help establish credibility and build trust. Show potential investors your track record of success, provide references, and showcase your business’s achievements and milestones. This will help demonstrate your business’s ability to deliver on its promises.


  1. How do I know if an investment service is trustworthy?

Research the company thoroughly, read reviews and testimonials, and ask for references. Look for a track record of success and a transparent approach to investing.

  1. Can I trust an investment service that invests in a wide range of businesses?

Yes, as long as the company has a proven track record of success and a transparent approach to investing.

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  1. How can I build trust with potential investors?

Be honest, reliable, and invest time in building relationships. Provide proof of success and show that you are committed to delivering results.

  1. Why is trust so important in investment services?

Trust is critical because investors are placing their money with a third party and relying on them to manage it successfully. Establishing trust helps build credibility, reliability, and a relationship between the investor and the business owner.

  1. What should I look for in an investment service?

Look for a proven track record of success, a transparent approach to investing, and a reliable and responsive team. Choose a company that aligns with your goals and values and has a strategy for achieving long-term success.


In conclusion, the one word that can help close any deal is trust. Trust helps establish credibility, build relationships, and provide proof of success. As an entrepreneur or business owner, it’s important to invest time and effort in building trust with potential investors. By doing so, you’ll increase the likelihood of successfully closing deals and achieving your business goals.