No backlinks! Let’s get to know how this SEO grew a site from nothing to 300k of organic traffic in just 5 months just by using Topical Authority and Semantic SEO!
Koray Tugberk is the SEO behind one of the best case studies I’ve ever read! Let’s get to know him, his thesis, and why his strategies challenge the typical SEO knowledge that many people take for granted…
Find out more about Koray Tugberk here:
• Twitter:
• LinkedIn:
• Facebook:
• Official Website:
• Authored articles:
Read Koray’s case study:
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Here’s what we cover:
00:00 Introduction
01:27 How are you liking agency life?
03:25 How many clients do you have?
04:20 Tell me a bit about your background (education, previous work, etc)
04:59 Sharing how he got into SEO
**All About Koray’s Topical Authority Thesis**
08:34 High-level overview of the thesis
11:36 A little bit about the results
15:32 Is avoiding building backlinks part of the strategy?
16:34 Would you say that the topical authority strategy works in any niche?
**Topical Map**
18:37 What is a topical map and why is it so important?
22:03 How would a beginner start to make a topical map (tools, defining the subcategories, etc)?
25:17 Do you think this can be automated in any way?
27:34 Why bother writing a page or article for something that’s got 0 search volume?
33:03 The potential drawback of this strategy
36:47 Topical Authority and Topical Mapping in simple terms
38:57 What kind of investment is typical in these types of projects?
40:29 How impactful is the competition to the topical map?
41:37 What kind of companies typically hire you and can you speak to your fees?
44:24 Your top 3 tips for your authors
47:02 Your advice to SEOs that are trying to find good writers
**Team Structure**
48:28 What does your team look like?
**Interlinking**
50:00 How do you determine whether one page should link to another page on your site?
52:46 A tool you advise that can guide and sort entities together
54:56 Any more interlinking rules that you follow?
**Link Building**
58:04 Do you build links and what kind of link do you build?
**Conclusion**
1:01:35 Would you try topical authority in some of the most backlink heavy niches (like CBD or casino)?
1:03:01 Your first three steps for someone to get started with this approach?
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Affiliate Marketing Made Easy: Some Great Tips For You
Affiliate marketing is more popular than ever, and there are thousands of companies who want affiliate marketers to work with them. Popularity, however, brings with it competition, so it can be very hard to make a substantial amount of money as an affiliate marketer. This article includes some top tips to help you to get ahead and to start making some money.
Recording videos demonstrating a product can greatly increase your amount of customers. Once you develop loyal followers of your marketing videos, you can then sell the affiliate content more assertively. If you create engaging and informative content, customers are much more likely to develop an affinity for your product.
To be paid fairly, check if the affiliate marketing program you joined keeps their statistics up to date. Good statistics should tell you how many people visited the website, how many of them bought something and how many of these sales you are responsible for. If the numbers do not seem right, perhaps the program is hiding information from you.
Pre-sell the offers that you want your readers to buy. Just adding a link to a product is not going to make you much money. Explain why you love the product and why you are someone they should listen to. Include the benefits that you have received from the products.
To get a wider range of visitors to click through to your merchants, give them choices. Rather than sell just one hairdryer, sell five hairdryers and let them choose their favorite. Giving your visitors options makes them feel in control of the situation. Providing choices also increases your chance of appealing to visitors with specific criteria in mind.
While affiliate marketing can offer the prospect of a lot of money, you must do your research so that you understand how it works. You want your site or blog to get as high a search engine ranking as possible. Accomplishing this will allow you to obtain more links and generate more sales.
In order to interest consumers in your products you must be able to prove to them they need your product. You can do this by showing how it can solve a problem they are having. By doing this you will show them how this can fit their needs or help a difficulty they are having.
Always keep in mind that the quality of the affiliate products you promote on your website can very much affect your reputation. If you go for the best, readers will sing your praises to all levels of the internet. If you choose badly, those same folks will drag your reputation into the mud, giving you worse-than-zero credibility.
Promote products that you would actually use or that you would honestly recommend to someone close to you. When your focus for your product is actually helping customers it will shine through in your marketing. Customers will trust your recommendations when you show that you are not just selling a product but selling solutions that you believe in.
Something every affiliate marketer should understand, is that they need to build their site in a manner that will make it easy for users to click on the affiliates advertisements. Understand that you will not get paid unless those advertisements are clicked and you need to position them in a way that makes them appealing to users.
Buying health insurance is a great idea for anyone who works for themselves. If you’re engaging in affiliate marketing you may find times when your income dips. If you get sick and can’t work you definitely will have trouble paying for any treatments you need. Buy health insurance now to guard against costly medical bills later.
Affiliate marketing is a game of patience, so be ready to wait a while before it really takes off. You’ll need to invest as much time now before your income is rolling in as you will after you’re making money so that you continue to have a profitable website into the future.
Your website should be about something that you love. Your readers will pick up on your passion for the subject. Likewise, your affiliate ads should flow naturally with your website’s subject matter. If your website is all about dogs, your affiliate ads should promote dog related items and not office supplies.
One way of optimizing your affiliate marketing site is to make each page of your site target one specific keyword. For instance, if you were building a site about acne, you could make a separate page for cystic acne, back acne, chin acne, etc. Keeping the content on each page focused around a single keyword makes it highly relevant in the eyes of the search engines.
If you are reviewing a product for your affiliate program that you have not purchased yourself, be sure to include good examples of how it really works. Be sure to include screen shots or images of the product and reviews or testimonials from people who have used it. It’s your job as an affiliate to be familiar with what you are selling.
While you do want to gear visitors of your site towards buying something, you need to be careful about how you approach them. If you try too hard to make a hard sell it will most likely be unsuccessful. People tend to avoid sites that are only focused on selling them something.
To increase affiliate marketing profits, expand your reach and your subject areas. Even if you start with just one niche, once you know how to build a successful affiliate marketing Web site or blog, it’s easier to make another one or more. Put the same care and effort into your later sites as you put into your first one, of course, but the more sites you have, the more money you can potentially make!
Hopefully the tips in this article have increased your knowledge of the affiliate marketing world. Hopefully you read about some marketing strategies and techniques that you may not have been aware of. Now, make a task list and apply this new-found knowledge. You can be on your way to becoming a very successful affiliate marketer.
