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My Official Stance on the “#1” Google Ranking Factor

By | April 19, 2023

As an SEO writer with years of experience, I have been asked time and time again about the “#1” Google Ranking Factor. As much as I’d love to provide a straightforward answer, the truth is that there is no one-size-fits-all solution. Each website is different and requires a unique approach to achieve a high ranking on Google. Therefore, in this blog post, I’ll be sharing my official stance on the “#1” Google ranking factor, and what it takes to achieve a top spot on the search engine results pages. So, let’s get started!


Almost every webmaster’s goal is to get their website on the first page of Google. Many have gone to great lengths to search the internet for the “one” factor that would get them there. However, as an experienced content writer and SEO specialist, my official stance on the “#1” Google ranking factor is that there is no “one” factor that guarantees first-page ranking. Rather, there are several elements that contribute to a website’s ranking on Google.

Expertise, Authoritativeness, Trustworthiness (E-A-T)

E-A-T is a concept that every webmaster should understand. It stands for Expertise, Authoritativeness, and Trustworthiness. Google values these qualities in websites because they make content more reliable for users. A site with high E-A-T is likely to have better rankings than one without it.


Expertise implies that the content is created by someone who is experienced and knowledgeable in a specific field. This gives the content authority and users are more likely to trust it.

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Authoritativeness refers to the website’s reputation as a source of valuable information. It includes factors such as backlinks, endorsements, and domain authority.


Trustworthiness implies that the website is reliable, and its content is accurate and unbiased. This factor is crucial for sites that provide medical or financial advice.

Link-Building is Crucial for Improving E-A-T

One way to improve E-A-T is through link-building. High-quality backlinks provide credibility to the site, showing that reputable sources acknowledge and endorse the site’s content. Links from authority sites are more valuable and provide a significant boost to a site’s E-A-T.

Social Media Presence and Engagement Can Also Improve E-A-T

Social media has become a crucial aspect of SEO, and a strong presence on social media can help improve E-A-T. Social media platforms help to increase the reach and engagement of a site’s content. More engagement leads to higher trust, and over time, the site’s E-A-T is likely to improve.

Content Quality and Relevance are Key Factors in E-A-T

Content quality and relevance are key factors in E-A-T. Google considers the quality of the content, the relevance to the user’s search, and the expertise and authority of the author in determining the website’s E-A-T.

Transparent Ownership and About Us Pages can Improve E-A-T

Websites and businesses with transparent ownership and an About Us page tend to have higher E-A-T than those without. By providing clear and accurate information, users can verify the authenticity of the content, ultimately leading to higher trust.

E-A-T is Not a Top-Ranking Factor on Its Own

E-A-T is just one of several ranking factors that Google considers in its algorithm. While having high E-A-T is beneficial, it alone does not guarantee first-page ranking. There are many websites with high E-A-T that do not rank well. Therefore, optimizing for E-A-T should be done in conjunction with other SEO strategies.

Diversifying Backlink Sources Can Improve E-A-T

Diversifying backlink sources is a strategy that can help to improve E-A-T. Google’s algorithm considers the diversity of backlinks, including the types of sites linking to a site. Diversifying backlink sources ensures that a site has a range of endorsements, which ultimately boosts the site’s E-A-T.

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Free Resources for Improving E-A-T

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HARO is a resource that allows you to get backlinks from authoritative sources, which helps to boost E-A-T. The Backlink Blueprint Timeline by Brian Dean is another free resource designed to help websites build high-quality backlinks that boost their E-A-T.

Advanced SEO Tips Video

For webmasters looking for in-depth SEO tips, there is a video available featuring advanced SEO strategies that go beyond E-A-T. The video focuses on what matters most, and provides clear guidance on how to rank higher on Google. The video is only 6:45 minutes long and includes timestamps for easy navigation.


In conclusion, there is no “one” factor that guarantees first-page ranking on Google. However, E-A-T is an important concept in SEO and webmasters should strive to improve it along with other strategies. Link-building, social media engagement, and high-quality content are some of the ways to improve E-A-T. Furthermore, transparency and diversifying backlink sources can help improve E-A-T. Lastly, there are free resources available for websites to improve E-A-T, such as HARO and Backlink Blueprint Timeline.