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How To Enjoy Better Affiliate Marketing Returns
When joining an affiliate marketing program, one of the most important considerations is the type of compensation structure used by the program. Read this article for suggestions on finding a program suited to your business and financial situation, whether it is a program that rewards you for clicks on an advertisement or one that compensates based on customer conversions.
Before entering an affiliate marketing arrangement, you should test-drive your would-be affiliate’s product if at all possible. Being familiar with your advertisers’ products will enable you to answer any questions that might come from the visitors you send to your affiliates’ sites. Also, having first-hand experience will help you evaluate the true value that your affiliates are providing to your customers.
To be treated fairly, you should avoid affiliate marketing companies that do not pay you a lot. You should compare offers and negotiate. You should expect a bonus of at least 20% on each product that you sell to a customer. Any company offering less is not treating you fairly.
One very good way to advertise your affiliate website to a lot of people is to advertise in venues your target audience is bound to frequent. Using several different sites allows your visitors to have more choice.
Do not panic if you see sales conversions numbers that are only around 1%. If you’re holding out for higher than that as an affiliate, you may be holding out indefinitely. One out of every 100 visitors turning into a customer, is actually a great conversion rate for most products, especially with larger, more popular services that receive thousands of visitors per day.
Use direct or “deep linking”. This means linking directly to the item a consumer is interested in rather than the home page of the company selling it. A prospective buyer is not interested in clicking through multitudes of pages to find what they are looking for. Help ease this process by linking them directly to it.
Call the affiliate company that you are thinking about working with. If their customer service does not treat you well, you have a good idea that they will not treat your customers any better. If they leave you on hold for hours or are completely rude to you, you may want to move on.
When you get deep into affiliate marketing you need to keep track of ROI, or return on investment. Simply put, this is a measurement of what profit you get out of the money you spend on advertising. Fortunately there are plenty of automatic and free ROI tools online to assist you. By measuring your ROI you can easily compare multiple forms of advertising and see which is most cost-effective for you.
You should choose an affiliate marketing program that will give you access to real-time sales statistics and information, so that you can track precisely how many sales your website has made. Real-time data lets you judge exactly how different promotions are working so that you will know what to do to maximize your earnings.
Nothing is quite as important in affiliate marketing as correctly identifying your audience. Understanding that there are different niche markets within every niche market will help you to only target those potential customers most likely to purchase a product. This saves you a lot of time and helps you make a lot more money.
You should never allow slow earnings to deter you from becoming an affiliate. Sometimes, affiliates choose a product that they think is good but that is not so good at all. You might still get the traffic but fail to sell. If this is the case, your trafficking techniques are working; you just need to pick a better product.
Do your research to avoid vendors that are running scams. There are quite a few vendors out there running disreputable business. Some of the most prevalent schemes are to have bad tracking software to “miss” your commissions or actually lying on your refunds to make it seem like you are not owed any money. Check into the vendor thoroughly to avoid the scammers.
Make sure that when you are on the forums promoting your product that you do not spam. This will just irritate potential customers. They will not only refrain from purchasing your product but could spread negative information that could ruin your operation. Always contribute fascinating and pertinent comments on forums.
The key to being successful in affiliate marketing is to find a product or service that interests you. When you have a genuine interest in a product, you are more able to build a content rich website that promotes the product. Good content is what drives customers to a website. More visitors to your website mean more likelihood for them to click on the product’s link, earning you a commission.
Make sure the company you are using as an affiliate has a tracking program that is reliable. This way you are assured you will receive credit for every customer you refer to their site. Make sure their program tracks all sales through phone, fax and snail mail orders to get the maximum in commission.
Experiment with a variety of different affiliate marketing programs, rather than just sticking with one. Different programs have different drawbacks and bonuses – for instance in the way they pay out, or the percentage of commission. Working with different vendors means that you will still have an income even if sales through any one vendor slows down. It’s worth taking the time to finding a spread of vendors whose products and program you feel enthusiastic about.
To better promote your affiliate’s products, use press releases. A well written press release has a good chance of being featured by other websites, which will encourage visitors to click your links and purchase your affiliate’s products. Figure out the best sites to send press releases too, and market your affiliate’s products this way on a regular basis.
As stated earlier, the compensation structure of an affiliate marketing program is an important factor to consider when setting up a program of your own or joining an existing one. Make sure you are comfortable with the program’s compensation structure and use the suggestions above to maximize your investment in the program.
