Want to learn more about SEO from top expert Brian Dean? Wondering how and why SEMRush acquired Backlinko? In this video, you’ll learn more about Brian Dean, his SEO techniques, how he develops his businesses, and why he decided to sell Backlinko…
What we’ll cover:
00:00 Introduction
00:27 Backstory
05:24 Why selling Backlinko
10:08 Current Income Streams
18:18 Niche Selection
21:30 Keyword Research
23:28 Content Types
33:47 Topical Authority
37:45 Data Studies
40:52 AI Content
42:38 Onsite Optimization
43:48 Link Building
45:12 Skyscraper
50:23 First Links to Build
53:05 Technical SEO
55:00 More about Exploding Topics
1:00:07 Debugging Lost Rankings
1:02:02 Google Detecting E-A-T
1:03:30 Parasite SEO Situations
1:05:37 Brian Dean Today
1:16:50 Conclusion
LINKS & RESOURCES
Learn more about Brian Dean:
Exploding Topics:
SEO That Works:
Backlinko:
SEMRush Acquires Backlinko:
Timothy Ferriss – The 4-hour Work Week:
SEMRush:
Upwork:
99 Designs:
Screaming Frog:
Graham Stephan:
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Don’t Get Left Behind! Learn These Tips For Effective Affiliate Marketing
There are many ways to get rich quick out there. Unfortunately, affiliate marketing isn’t one of them. If you wanted to get into marketing because you thought you would make money in a hurry, then it’s obvious that you don’t understand how affiliate marketing works. That’s why you need articles like this, in order to put you back on the right path.
Recording videos demonstrating a product can greatly increase your amount of customers. Once you develop loyal followers of your marketing videos, you can then sell the affiliate content more assertively. If you create engaging and informative content, customers are much more likely to develop an affinity for your product.
Keep track of special offers made by the advertisers in your affiliate marketing program. If advertisers on your website are making a limited-time offer on the products you are advertising for them you should know about it. Consider posting special content to emphasize such deals so that you get your piece of the action.
Affiliate marketers should always be experimenting with different styles and techniques. Since the internet is in a state of perpetual evolution, your affiliate campaign should be, as well. Some things you try are not going to work, but you simply will never know unless you try them out. Experimenting is the way to go.
If an affiliate program isn’t working for you, try something else. There are so many different affiliate marketing programs out there that finding the one that fits with your audience and your style takes some time. Research ad testing into your page to track what is working and what isn’t it. Check your favorite products to see if they offer affiliate marketing programs as well, you aren’t limited to just the big affiliate sites.
Develop different site for different affiliate programs, especially if the products that you are advertising are very diverse. You can use subdomains to cut doen on cost. If you have 10 different affiliate programs going, do not try to make them all fit within your one site. You may confuse your visitors.
If you want to make the most money from your affiliate marketing programs you have to be seen as trustworthy. If you are attracting a regular base of readers for the information that you are putting out you do not want to drive them away with ads for poor quality products or gimmicks.
Sales have taken a whole new turn with the dawn of affiliate marketing. This allows you to sell without selling face to face. You will make a commission from each product sold by your affiliate link. This even allows you to sell when you are not even at home.
When trying to get inbound links, focus on getting them from reputable sites. Having your page linked from just a few high profile or highly regarded sites will do you much more good than having your site linked from 20 different link farms. Stay away from the link farms as much as possible so you don’t suffer guilt by association with them.
A good affiliate marketing tip is do not include image backgrounds on your web site. It might be tempting to add an image background on your web site because you want to customize it as much as you can, but these tend to make pages load slower and they look unprofessional.
A lot of article marketers will sign up for multiple directories and different sites. This means you might be using a lot of different usernames and email addresses. Make sure you keep track of these by stuffing a list inside of a Word document or in your notepad. Needing to access a site but forgetting your details can result in a lost campaign.
Place flyers in your neighborhood. Try to think about where your potential clients will go and post flyers advertising your website in that location. If possible, have a special promotion. This will attract attention and entice visitors to go to your site where they can get a better idea of what you have to offer.
When you are first exploring the world of affiliate marketing, limit yourself to offering no more than a half-a-dozen affiliate products. This narrow portfolio will let you learn the ropes and get to know the back end of the affiliate process. Thorough mastery of these basics will make it easier to tackle the new challenges that bigger product portfolios bring.
You should start with a topic you know when doing affiliate marketing. Even though choosing a topic you know may not get you the best commission or be managed well it is something that you are interested in. You should stick with something that you know because it stays interesting rather than doing a website on something you don’t enjoy, as that will get boring.
Find out what people value and let them know how they can achieve it with your affiliate program. Let them know that this will help them send their children to college or finally pay off the mortgage that has been breathing down their neck. Let them feel that payoff coming and you are halfway there.
Look for online communities that will help you learn more about affiliate marketing. Lots of free forums offer advice and support on DIY coding, marketing and content for affiliate marketers.
If a company you are strongly linked to through affiliate marketing has a reputation-destroying problem come up, confront it in an article on your website. You cannot just ignore it and remove all links from your website. Instead, write a quick note about the fact that you care about your audience and will not be associating with that company until they clean up their act. Your readers will respect you even more for caring about them!
The path you choose will, ultimately, decide where you end up. You could be a flash-in-the-pan marketer whose profits barely cover expenses or you could be a success entrepreneur whose profits lead to massive market expansion. The choice is yours. Just remember to refer back to any helpful information, just like you’ve just read here, in order to get help on your way.
