Want to know the tactics the pros are using to rank their sites? In this interview with Kyle Roof, we deep dive into the SEO strategies and techniques he uses that leaves his competition in the dust. This interview is packed with SEO gold nuggets, so you don’t want to miss this…
Find out more about Kyle Roof here:
What we’ve discussed:
00:00 Introduction
01:15 Kyle’s Origin Story
08:00 How Kyle started SEO
13:43 What SEO looks like for Kyle today
20:35 Compound SEO
28:44 Siloing Technique
37:23 Onsite Optimization
48:57 Technical SEO Issues
53:32 Link Building
58:46 SEO Testing
1:05:13 Benefits of Networking
1:08:38 Chiang Mai
LINKS & RESOURCES
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Advice For The New And Old Affiliate Marketer
One of the most common ways to start bringing in a profit online is via affiliate marketing, but it also one of the most common jobs abandoned after only a short period of time. This is because people who are new to the market jump in assuming it will all be easy and simple, but are surprised when it does require some smart thinking and tough work.
When selecting an affiliate marketing program, check out their resources in terms of sale-boosting items for you. A good affiliate program will offer you banner images, content for text ads, and letter templates, in order to help you boost sales. A sale for you is a sale for them, and you want to work for a company that understands your value as an affiliate.
Affiliates should never overreach and begin to market multiple products simultaneously, especially when they’re starting out, but nothing says you cannot diversify your income stream. You can be involved with affiliate marketing on multiple levels that do not involve direct commissions, such as referrals. Have people sign up on your recommendation and you can earn big.
Develop different site for different affiliate programs, especially if the products that you are advertising are very diverse. You can use subdomains to cut doen on cost. If you have 10 different affiliate programs going, do not try to make them all fit within your one site. You may confuse your visitors.
Try using paid ads, like Google Ads, to make more money in your affiliate programs. These ads target surfers that have already shown an interest in your topic so they are more likely to visit your site.
Make sure you don’t irritate people with your advertisements. The last thing someone browsing the web wants while they’re watching a video or reading an article is an obnoxious ad covering their screen. Try to get the audience’s attention without annoying them, or else they’ll immediately be turned away from your product.
Affiliate marketing sites are a great way to buy products. You can see firsthand what other people think of the product that you are interested in, and then buy from there. This will not only allow you to get what you want, but support the person that gave you all the information about the product.
When trying to get inbound links, focus on getting them from reputable sites. Having your page linked from just a few high profile or highly regarded sites will do you much more good than having your site linked from 20 different link farms. Stay away from the link farms as much as possible so you don’t suffer guilt by association with them.
Can you possibly advertise two competing affiliate products on your website? Believe it or not, the answer is a resounding yes. In fact, competing products offer a good content-generating strategy: You can always review them head-to-head. You just need to give a balanced impression, emphasizing that each product has its own strengths. That way visitors can find reasons to buy either product.
Social networking sites can be great tools to use in affiliate marketing, but you still have to cater to a niche market when using these. Remember that your market is never everyone. A lot of people make the mistake of marketing too broadly and inevitably, end up losing out on golden opportunities to make money.
Think positive. If you get involved with affiliate marketing and not expect it to work out well for you, you are likely to fail. Expect that you will be successful in this venture and you will find that with some information and some experience, you will make the money that you want to earn with time.
Pick a product that has shown to be a good seller. The legwork required to try to sell something that has been shown to be a loser will take up all your time without much reward. Find out from the vendor what their conversion and refund rates are.
Make sure the company you are using as an affiliate has a tracking program that is reliable. This way you are assured you will receive credit for every customer you refer to their site. Make sure their program tracks all sales through phone, fax and snail mail orders to get the maximum in commission.
Determine what is bringing people to actually click on your affiliate links and improve upon it. Are you receiving more hits from the video you posted on YouTube, or are you getting click throughs from the blog you have been posting? Once you learn what is increasing people to actually purchase the product, make sure to increase the content you add to that area.
Something every affiliate marketer should understand is that signing up for a pay-per-sale affiliate marketing plan is risky. They can also be very rewarding if they work. Read up on the affiliate and evaluate how well it meshes with your site before you commit to anything.
Buy a domain name that reflects your website and the affiliate program you’re promoting, and then point it towards the content on your website which is specificly promoting that program.
Resend emails that haven’t been opened by the subscribers on your affiliate marketing lists. It’s possible that they were temporarily unable to open email, or that the email just didn’t make it. Resending won’t offend them as they never opened your email in the first place, so they won’t remember that it has been sent twice!
Reduce the number of affiliate ads on any given page on your website to increase your Google page rank. Google punishes sites that are covered in links to affiliate sites, so choose a few key places to insert your links and don’t go overboard. Less is always more when it comes to inundating your audience with advertising.
While it is obviously a job with some with tough roads to follow and instructions to manage, the benefits can severely overweight these tasks. It requires a great deal of work and dedication to begin with, but through time things become easier, and the profits become greater. The key is sticking with your plan and following the tips mentioned in this article.
