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How to Use Optimizely for A/B Split Testing and Conversion Rate Optimization (CRO)

By | June 29, 2016



Learn how to use Optimizely for A/B testing.

Kurt Phillip, Director of Conversion Rate Optimization (CRO), for LeadSpring Launchpad () walks you through the process of setting up a basic split test campaign using a free account with Optimizely.

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Become A Better Affiliate Marketer With These Tips

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Advertisers and businesses quite often choose affiliate marketing as a way to promote their websites, services and products because they only have to pay for the advertising when there’s a conversion. It is a money save and a money maker. This article can help you to understand this concept more clearly.

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Consider weekly or monthly prizes. Visitors will keep coming back to your site to see what the prize is. Don’t forget to keep their interest by providing relevant information that they want to learn about. This is also a good way to get sign-ups to your newsletter; tell them you will notify them about the prize through e-mail.

To increase the success of your affiliate marketing, provide your visitors with an explanation of the products that you have chosen to advertise. If you tell your visitors the benefits of the items you are promoting, as well as, show your support for the items, you can convince your visitors to purchase your affiliate company’s products.

If you want to be successful in affiliate marketing, you need to build a content rich affiliate website. It is good practice to have content which is in line with the merchant’s product offering. This ensures that your visitors are interested in the products your merchant sells; which helps you to send more customers to your merchant.

Affiliate marketing sites are a great way to buy products. You can see firsthand what other people think of the product that you are interested in, and then buy from there. This will not only allow you to get what you want, but support the person that gave you all the information about the product.

In order to interest consumers in your products you must be able to prove to them they need your product. You can do this by showing how it can solve a problem they are having. By doing this you will show them how this can fit their needs or help a difficulty they are having.

If you feel the provided sales page of your vendor isn’t strong enough, make your own. Some product pages are just so bad it could cause you to lose a sale that you had had convinced. Create new copy and put it on your own site or see if you can upload it as a custom landing page.



When you’re pushing any product as an affiliate, you have to be aware of the product’s benefits. If you are not able to accurately voice how this product will benefit a customer, then the customer is never going to buy the product. It’s like trying to sell a rug cleaner to someone with hardwood floors. It’s just not going to work.

If you really want to drive home the benefits of a product you’re trying to push through affiliate marketing, then you should use bullet points and subheadings to create different categories and to allow each benefit to stand out on its own. This way, readers can comprehend how this product will help them.

Prior to working with an affiliate program, do your research to learn more about the company. Do not get involved with any company that does not have a fixed address and phone number. If they are just offering you an email address as a means of contact, move on to another program.

A great affiliate marketing tip is to offer your customers a rebate on the product you sold them. If for some reason you can’t offer them a rebate, you can use a small portion of your commission to offer them something else. It’s all about getting the trust of your customers.

If you love to buy from an online store, find out if it has an affiliate program! If you want to shop there, then it’s likely your audience, who share your passions, will like to shop there, too. Finding new affiliate programs will keep the advertising on your website fresh and attractive.

Become a really fast writer to promote your affiliate products. One of the best ways to advertise your affiliate products is article marketing, but who wants to spend a bunch of money having articles written? Your articles don’t need to win you a Pulitzer, they just need to have useful information and a call to action. Stop overthinking, and start writing.

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Look into using secret links on your website. These are links that allow you to pepper your site with additional links to your partners without them screaming “I’m A LINK.” Make sure that you disclose to your readers what these links are, so that they are aware of what they are clicking on

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When designing your affiliate marketing strategy, you can prolong your successes by choosing “evergreen” products and services – offerings with timeless consumption patterns and usage that remain more or less consistent across different seasons. Evergreen products are continuously considered relevant, making their demand more responsive to blogging and article marketing efforts as well.

To generate more traffic to your site, offer your potential visitors something for free. This is a great way to increase the amount of traffic for all of your affiliate markets and it does not have to cost you very much. Set up a program where loyal subscribers get something special, such as a PLR ebook.

Try not to take out a loan to start your affiliate marketing business if you don’t have to. Instead, ask a family member to invest in your new business, giving them a cut of your profits when you start taking money in. This will excuse you from interest payments and help out your family when you get a real income coming in.

As previously presented, affiliate marketing is often the choice of business because they only pay for the advertising that brings a result for them. This is a great money saver in contrast to spending money on advertising that you can’t see the effectiveness of. By understanding this creative marketing, you can develop your business, brand and product.